Sustainability and Safety

Sustainability is at the core of everything we do, from our product design, to our eco-friendly office operations. We create products that are ethically sourced, free of any harmful toxic chemicals and never tested on animals. We first made the products to provide a safe alternative for our families, seeing a wide range of benefits we wanted to share with the world. We are committed to providing products that are safe and beneficial to use, because we care deeply about the health of our planet, our family’s and yours.

Our Story

As dentists and doctors, we know the difference a brighter and youthful smile can make. Your smile is the first thing people notice about you, if you want to look younger and healthier your smile is a great place to start. We saw the difference in how our patients felt after they left our dentist chairs and wanted to share the same feeling with the world. We want to make the same clinical strength results found in the dentist’s office accessible at home. We built this dream brand on a vision to create a happier world and one smile at a time.


American Made

We are proud to make our products in California. Creating all of our products locally allows us to produce the highest quality products under our care. We carefully handpick and select only the best ingredients for our products, ensuring that all components are sourced in the United States. Our headquarters in Irvine, CA is where all the magic happens. Creating, designing, filling, packaging, shipping and customer service all happens here. This way we can provide you with excellent service and guarantee the highest quality American made product.



Our Products were Featured in These Major Sites

TouchOfModern-Logo-clear   walmart SMALLER      zulily-logo SMALL        BrookStone_Logo SMALL      hautelook_nordstrom_logo_236x68 SMALLER        mysale small       amazon_logo_RGB SMALL

Register Your Toothbrush!

Fields marked with an * are required